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Proprietary Industry Research Delivers Much-Needed Insights into Students and Faculty

Through its versatile OnCampus Research division, indiCo conducts proprietary industry research on multiple aspects of collegiate retailing, including key financial indicators, course materials trends, and student buying patterns. This important research is designed to help institutional administrators and store directors understand upcoming trends in products and services, as well as monitor student preferences, shopping and spending patterns, and faculty attitudes and behaviors toward course materials adoptions.

The Student Watch Survey is the best source of up-to-date and pertinent information about when, how, and why students acquire their course materials. Conducted twice yearly, this “required reading” for anyone concerned with textbook accessibility and affordability details where students shop and why, when they buy their materials, their attitudes toward the campus store, digital vs. printed materials, pricing, merchandise purchases, study habits, and more.

Student Insights is a monthly survey of our exclusive panel of 14,000 students across the country, offering up-to-the-minute insights into student preferences and attitudes. Covered are topics including student debt, use of social media, technology purchase and usage, use of digital course materials, and much more.

Our Campus Surveys are fast, easy to administer and effective. These customized surveys are delivered directly to your campus to give you valuable insights into the perceptions of your students or faculty, and discover ways to enhance your effectiveness in meeting their needs. We provide you with targeted surveys with custom question opportunities, online survey delivery, branded with your store logo, and data collection, statistical analysis, and tabulations.

The first-ever Faculty Watch study (coming summer 2016) will deliver critical insights regarding faculty attitudes and behaviors about course materials, including adoption considerations and processes, format selection and preferences, and attitudes toward OER and affordability issues.

Questions about industry Research? Contact us for details.


Use a short, low-cost video to promote the benefits of your store on campus. See some great examples.