The Student Watch Survey is the best source of up-to-date and pertinent information about when, how and why students acquire their course materials. Conducted twice yearly, this “required reading” for any Store Director or textbook buyer explores course material trends, tracks textbook spending, and analyzes students' attitudes toward the college store.
This fact-packed analysis contains:
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Students still prefer printed course material, but digital formats are picking up in sales, particularly bundled with print.
Contrary to popular belief, price is not the primary reason that students elect not to purchase all their course materials; being deemed unnecessary is the top reason for not purchasing.