We all know that the independent college store is an absolute necessity in higher education. But if we're only communicating our value in dollars and cents, we're at risk! It's more important now than ever to vocalize the critically important values that our institutionally-aligned, independent bookstores bring to the entire campus community.
In this “Emergency Webinar,” Alan Martin will show unequivocally how the independent store is the only entity with the ingenuity, agility, and ability to take risks and pivot rapidly to play a critical role in responding to the needs of higher education. Jason Lorgan will demonstrate how we can more accurately compare our stores' value to the campus vs. a lease proposal.
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There’s no such thing as a “typical” college student anymore; fast-changing social, technological, and economic realities have created a unique, new college consumer. This webinar presents proprietary research that identifies the new demographics, buying patterns, habits and preferences. Also covered are results of our monthly Student Panel surveys focusing on student lifestyle trends and behaviors, including health and fitness, social media, and technology.
Consumer Research Assistant
Your campus is a constant target for store leasing companies. Results-driven management is more important than ever. Do you compare your store to similar stores or the industry? If others’ results are better, do you learn what initiatives they have put in place to be successful?
indiCo is setting the standards for industry benchmarks and information that will simplify the evaluation process, and put you on the road to success. New financial tools will also assist you in proactively managing your store financials when the numbers start to change, and report your success to administration. Join Tristy Hillestad to get an update on new benchmarking resources and tools indiCo is creating to help stores thrive.
There are many reasons why a campus retailer should participate in indiCo's Independent College Store Financial Survey – and the first is that participants get the report for FREE! Yet for some it might be scary about where to start.
In this session, you’ll learn how to use your store data with the survey results to report your progress in meeting the demands of your campus. The survey can help you set goals, identify critical measures, and analyze store performance. See for yourself how participating helps you better utilize your store's financials to communicate your store's value to campus administration.
Is your store accelerating in digital course materials or operating on cruise control?
The digital course materials landscape is changing rapidly with new entrants, shifting trends, and innovative business models being introduced to the college bookstore industry daily. To stay on course during this higher education evolution, independent stores will need to embrace new ways of thinking and operating.
More stores are taking the steps to advance digital course materials beyond printed access codes. There are a growing number of tools and resources to assist stores in becoming the go-to experts on campus.
Join Ashley Gordon and Estella McCollum as they share recommendations on advancing your digital initiatives and learn how to get started with your own Digital Road Map to becoming an Academic Resource Center for your campus.